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Khushali Parekh
Sushil Nisale
Yule Zhu
A dive into revolutionizing the dining experience through process automation.
Made With
Timeline
3 Weeks
About the Project
Our innovative system revolutionizes the traditional restaurant experience by seamlessly integrating advanced technology. Users can effortlessly reserve tables, browse menus, place orders, and make payments, elevating the dining process to new levels of convenience. Beyond enhancing customer satisfaction, the system optimizes restaurant efficiency through effective communication channels, ensuring accurate order processing and timely delivery. This comprehensive solution not only enriches the customer experience but also boosts operational efficiency, creating a future where dining out is effortlessly satisfying for all stakeholders.
My Role
UX Designer, UX Researcher
My Responsibility
User Research, User Journey, User Interview
Why We start
The main goal of this project is to enhance the dining experience for customers and improve restaurant efficiency by implementing a comprehensive system that allows customers to easily reserve tables, browse menus, place orders, and pay for their meals. The system aims to facilitate seamless communication between diners, cooks, servers, and staff to ensure accurate and timely order processing. By incorporating a user-friendly interface, kiosks, and tablets, the goal is to provide customers with a tailored and engaging experience while simplifying processes for servers and cooks. The system also encourages customer involvement through personalized profiles, loyalty programs, and easy bill splitting, ultimately aiming to increase customer engagement and retention.
Problem Statement &
Problem
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The Impossibilty of choosing a table of your own.
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Lack of information about the location of the tables and their reservation status
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It is not possible to change or cancel a reservation.
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No menu with prices.
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A sophiscated search location that matches the User's taste.
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Lack of review & experiences of other users.
Solution
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Implement a real-time table selection feature to allow users to choose their preferred seating.
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Provide a dynamic map showing table locations and their current reservation status.
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Enable easy changes or cancellations of reservations through the app or website.
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Include an up-to-date digital menu with prices accessible within the platform.
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Integrate personalized search options that match user preferences for location and dining style.
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Add a review and rating system for users to share and view experiences from other diners.
Design Process
The First Iteration
1st Stage
Idea
2nd Stage
Research
3rd Stage
Simple Black and White Layout
4 Stage
Hypothesis Testing
The Second Iteration
1st Stage
Editing Wireframes
2nd Stage
Creating a
Concept
3rd Stage
Creating
Layouts
Ideation
In our endeavor to reshape the dining experience, we initiated the ideation phase by examining persistent challenges in traditional restaurant settings. Identifying common pain points, from extended wait times to communication hurdles between customers, kitchen staff, and servers, guided our focus. Leveraging insights garnered from customer feedback and market research, we aimed to comprehend evolving expectations within the restaurant industry landscape.
Inspired by innovative solutions in various sectors, our team explored emerging technologies like reservation systems, user-friendly interfaces, and personalized profiles. The primary objective was to craft a seamless and engaging experience for diners while streamlining restaurant operations. Through collaborative workshops and a holistic approach to user needs, our focus remained on creatively devising practical solutions that could enhance efficiency and elevate the overall dining experience. With feasibility analyses guiding our progress, the transition from ideation to the design phase commenced, where our sketches began to materialize the envisioned enhancements.
Paper Wireframe
Then, in order to better communicate a "ideal contented process" to all 3 stakeholders, storyboards were developed. Our ideas and thoughts had a foundation thanks to the storyboards, which served as a visual mental map. helped put the ideas into context and stimulated discussion about other problems that might be examined.
Customer's experience
Server's experience
Storyboard
The "ideal happy customer" experience that the team imagined is shown in this storyboard. Our ideas and thoughts had a foundation thanks to the storyboards, which served as a visual mental map. This aided in placing the ideas into context and in the generation of prospective problems that might be investigated.
User Feedback
After presenting the storyboards to a select group of users, valuable feedback was obtained, facilitating enhancements to our designs and identification of specific areas requiring refinement. Users actively engaged in the process, demonstrating a keen interest in proposing improved methods to enhance the system. They consistently shared their distinctive dining experiences and highlighted challenges they faced, contributing significantly to the iterative development and enhancement of our project.
The dining experience is intriguing since it goes beyond what is already available.
There should just be one button on the table to ask for assistance rather than a lot of buttons on the tablet.
How would everyone at the table use the one tablet to their best advantage given that there is only one tablet?
The interactive games element is the most intriguing because my kids and husband currently just surf on the phone for hours while we wait for the order.
Low Fidelity
After receiving insightful feedback from our user group post-storyboard presentation, we promptly initiated the refinement of our low fidelity prototype. Guided by user preferences and challenges, our collaborative efforts honed in on enhancing the dining experience and optimizing the interactive games element. Notable refinements included the redesign of the user interface to feature a single assistance button on the table, simplifying the system. Additionally, we strategized ways to ensure equitable use of the single tablet among all diners. This iterative process, influenced by user perspectives, aimed at creating a more user-centric, engaging, and inclusive dining environment, marking a significant step forward in the development of our innovative system.
High Fidelity
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Few Registration Screen
The registration screen offers a seamless onboarding experience. Users can sign up using their email, ensuring a personalized account. Alternatively, they can enter a membership code for exclusive access. For added convenience, logging in is simplified with options to connect through Google, Facebook, or Apple accounts, providing a swift and secure registration process.
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Home Page
Exclusive Tablet Offers :- Unlock your deals
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Discover New Eateries:
New Restaurant Awaits
Top - Rated Dining Spots: Popular Restaurant Awaits
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Nearby Dining Gems:-
Find Restaurants near you
Restaurant Details & Reservation
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Receive Confirmation by Email or Phone call
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View Basic Information of Selected Restaurant
Check the Specified Data & proceed to payment
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Choose table according to your date & time you need
If necessary, pay securely immediately in the app.
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Food Order
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Click on cuisine to order food in advance
After selecting a dish, you can select spice level & servings. Then add it to cart
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Confirm the Dish & Place order
You will confirmation page with estimated time & process
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User Profile
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Next Steps
Entering the next phase of developing our innovative dining system involves prioritizing the refinement of the existing prototype based on extensive user testing and feedback. Collaboration with a diverse range of restaurants is key, allowing customization of the system to meet unique needs and branding. Seamless integration into restaurant operations remains a focal point, along with a commitment to prioritizing security measures for user data and payment information protection. Sustainability practices will be implemented, and potential partnerships with payment providers will be evaluated, accompanied by the incorporation of data analytics tools for valuable insights. Continuous enhancement of gamification elements, prioritization of accessibility features, and the establishment of a community around the system through social engagement and loyalty programs will be ongoing efforts. Staying compliant with relevant regulations and fostering a culture of continuous innovation within our team will keep the dining system at the forefront of industry trends, ensuring regular monitoring of performance post-implementation and ongoing support for a positive experience for both customers and restaurant staff.
Reflection
The restaurant automation system project aims to revolutionize the dining experience by introducing a streamlined process for customers and improving operational efficiency. User feedback played a pivotal role, shaping features like interactive games and individual personalization. Design choices, such as using tablets and a kiosk, enhance user convenience, and the iterative design process ensures adaptability for various eateries, anticipating increased client satisfaction with standardized adoption across different restaurants.
In the project, valuable insights were gained, emphasizing a user-centric approach and the impact of innovative features. The recognition of the importance of accommodating diverse preferences by enabling multiple users to scan membership IDs highlighted the project's commitment to flexibility and adaptability. Additionally, the decision to opt for tablets over mobile apps was not just a learning but a strategic move, emphasizing the project team's focus on enhancing simplicity and convenience for users. Effective communication, collaborative decision-making, and a focus on scalability and standardization were highlighted. The project underscored the significance of enhancing the social experience during dining and prioritized continuous improvement based on user feedback, ultimately prioritizing client satisfaction for a system that elevates the overall dining experience.
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